Our Story & Vision
Connecting businesses with Belgium's most innovative and effective advertising talent.
The Genesis of an Idea
Creative Connoisseurs was born from a simple observation: businesses in Belgium were struggling to find advertising partners who were not just skilled, but truly transformative. The market was fragmented, making it difficult to identify agencies that combined innovation with a proven track record.
We set out to create a central hub—a curated, trusted platform where quality, creativity, and results converge. Our goal is to demystify the process of finding an agency and to foster powerful partnerships that drive measurable growth and redefine brand identities.
Our Mission & Core Values
Our Mission
To connect businesses with Belgium's most innovative and effective advertising talent, fostering partnerships that drive growth and build lasting brands.
Innovation
We champion forward-thinking and creative solutions that challenge the status quo.
Transparency
We believe in open, honest communication to build trust between businesses and agencies.
Excellence
We are committed to the highest standards of quality in everything we do.
Collaboration
We know that the best results come from strong, collaborative partnerships.
Impact
We focus on delivering measurable results that make a real business impact for our clients.
Our Journey
2020: The Spark
The concept for Creative Connoisseurs is born. Founders identify a gap in the Belgian market for a curated agency directory.
2021: Building the Platform
Development begins. We focus on creating an intuitive, powerful platform for both businesses and agencies, establishing our first 10 agency partnerships.
2022: Official Launch
Creative Connoisseurs officially launches, connecting our first 100 businesses with top-tier agencies and receiving industry acclaim.
2023: Growth & Expansion
Our network grows to over 50+ premier agencies. We introduce new platform features and host our first industry insights webinar.
Meet the Team
Jean-Luc Peeters
Founder & CEO
Sophie Lambert
Head of Partnerships